Quality Matters. Personalized. Research-Based. Trusted.
Compassionate, Research-Driven Psychology
Behavioral Science Institute (BSI) is a psychology practice and training institute founded by experts in gold-standard, evidence-based behavioral treatments for children, adolescents, adults, and families. Our team is dedicated to providing expert clinician training, careful clinical quality assurance, and appropriate assessment of clinical concerns.
Our approach is tailored to each individual, utilizing ongoing, in-depth assessment and case conceptualization that allows us to address unique needs and foster meaningful, lasting change. Whether you are seeking support for you or your child's behavioral challenges and big emotions, sleep challenges, toileting challenges, selective mutism, anxiety, depression, OCD, trauma, suicidal thoughts and behaviors, or fertility or perinatal mental health challenges, our team is here to provide thoughtful, skills-based, empathetic care every step of the way.
Let us help you live life to its fullest—because at BSI, quality matters.
Evidence-Based, Personalized Care
We don’t believe in one-size-fits-all therapy. At BSI, every treatment plan is grounded in scientific research and tailored to your unique story, goals, and challenges. We combine clinical rigor with heartfelt care—because you deserve both.
Led by Experts. Trusted by Families.
Founded by licensed psychologists Drs. Michael Friedman and Liza Pincus, our team includes specialists trained in gold-standard approaches like CBT, DBT, PCIT, and ACT. With decades of combined experience, we bring expertise you can trust.
Accessible Support, Online & In Person
Whether you prefer the comfort of your home or the structure of an office visit, we’ve got you covered.
We offer in-person therapy in NJ and NY, plus telehealth services across 35+ states—making expert care more accessible than ever.
Comprehensive Support for Complex Challenges
What We Treat
At the Behavioral Science Institute (BSI), we understand that mental health isn’t one-size-fits-all.
Our team of licensed psychologists specializes in treating a wide range of behavioral, emotional, and psychological concerns across the lifespan—from early childhood through adulthood. Whether you're navigating anxiety, ADHD, trauma, OCD, or challenges related to sleep, toileting, or mood, we offer thoughtful, research-backed care tailored to your needs.
Our areas of treatment include—but are not limited to:
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Anxiety Disorders & Depression
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Attention-Deficit/Hyperactivity Disorder (ADHD)
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Obsessive-Compulsive Disorder (OCD) & Tic Disorders
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Behavioral Challenges in Children & Adolescents
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Selective Mutism & School Refusal
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Trauma, PTSD, and Self-Harm
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Sleep & Toileting Difficulties
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Eating Challenges, Including ARFID & Picky Eating
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Fertility and Perinatal Mood Disorders
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Suicidal Thoughts & Emotional Dysregulation
Personalized, Professional Care—Made Simple
How It Works
At the Behavioral Science Institute (BSI), we understand that seeking support can feel overwhelming. That’s why we’ve designed a straightforward process that puts your needs first—backed by clinical expertise every step of the way.
Step 1
Initial Contact & Consultation
Reach out via our contact form or phone. We’ll schedule an introductory conversation to understand your needs, answer your questions, and determine if our services are the right fit for you or your child.
Step 2
Assessment & Treatment Planning
Once we’re aligned, we conduct an in-depth assessment using validated tools and interviews. Based on this, our clinicians develop a personalized, evidence-based treatment plan tailored to your goals and concerns.
Step 3
tailored treatment & outcome monitoring
We begin therapy with regular sessions designed to build skills, process challenges, and support progress. Throughout treatment, we continuously evaluate what’s working, adjust as needed, and collaborate with you every step.
Let’s Take the First Step—Together
Feel Free To Send A Message
Whether you’re ready to schedule a consultation or just have a few questions, our team is here to help. Reach out today and we’ll guide you through the next steps with care and professionalism.